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Open up a solid line of communication with your customers

December 3rd, 2008 by admin

Ever noticed something like this before: you get a newsletter in the mail each month from a company. They have a section in the newsletter where people can write in and offer suggestions. They print whatever suggestions they like, and you usually sit back and think that many of these are quite good.

Well, you’ve been getting this newsletter for years and you’ve been seeing these suggestions for years and yet you really can’t remember a single time where you’ve noticed the company actually follow the suggestion. They print it in their newsletter but you don’t see any evidence of them acting upon the suggestion.

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